AAFNM Tuesday Talk: Data Strategies for People Based Marketing - Albuquerque

Mid-Region Council of Governments Board Room

809 Copper Avenue NW
Albuquerque, NM 87102
USA

In a landscape where data is king, leveraging it to your advantage is the hottest trend in paid, digital media. Walk away from this Tuesday Talk with a basic understanding of MarTech; how data and digital media work together; some best practices in effective use of first, second and third party data; ideas for developing a strategy around targeting people-first in your marketing; and how legislation will change how you can use data in your campaigns. Lunch will be provided. 

Our speaker will be Lindsey Birkett, Regional Vice President, Client Services for Goodway Group

Lindsey has been with Goodway Group for seven years and is currently VP, Client Services for the Western Region. Prior to that, she ran the West Business Development Team, but her heart is in service, so she shifted back to leading our Account Management Team. She is driven by helping agencies and clients directly on end-to-end digital solutions and specializes in cross platform programmatic. Before Goodway, Lindsey worked on the publisher side at Microsoft as well as many years in agency client management in the Southeast. Lindsey and her husband currently reside in Denver, Colorado with their two daughters, Sayler and Leyna. She is passionate about health and fitness, finding new places to run/hike, the Florida Gators, live music and red wine.

VISIT.aafnm.org/new-events

Sponsored by The Goodway Group.

 

Tuesday, 19 November, 2019

Contact:

American Advertising Federation New Mexico

Phone: 5057503670
Website: Click to Visit

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