SMPS New Mexico: Refine Your Media Strategy - Albuquerque

Seasons Rotisserie & Grill

2031 Mountain Rd NW
Albuquerque, NM 87104

Refine Your Media Strategy

The media is changing rapidly, and so should your corporate marketing strategy. With multiple platforms to convey your messaging, it is now more important than ever to have a comprehensive plan to reach your audience. Learn how to pitch your story to newsrooms, as well as how to use new marketing platforms to grow your business.

Participants will learn:

  • How to pitch your corporate news to newsrooms more effectively
  • How to discover new digital marketing platforms and ROI metrics
  • Out of the box advertising solutions

Presented by: Candace Beeke, Publisher & President | Albuquerque Business First

Candace Beeke is publisher and president of the award-winning Albuquerque Business First (ABF), a position she accepted in July 2015. She previously served as editor in chief of the Houston Business Journal, which she joined in 2010. Prior to that Beeke was editor of the Business Review West Michigan, the publication where she began her career in journalism as a manufacturing reporter in 2001.

Beeke serves on the boards of CNM Foundation, Albuquerque Economic Development, Economic Forum, Vintage Albuquerque and Junior Achievement. She is also on the corporate council of NDI, is a New Mexico Amigo and is a member of the 2018 Core Class of Leadership New Mexico.

She graduated from Western Michigan University with a bachelor's degree in public relations and a minor in journalism. She taught advanced and basic journalism as adjunct faculty at WMU from 2003 through 2010.

ABF is owned by American City Business Journals.

 

Click here to register

Wednesday, 21 November, 2018

Contact:

SMPS New Mexico

Website: Click to Visit

Cost:

$35 - $65

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