Public Relations for an Online Media World, Albuquerque

WESST Enterprise Center, Albuquerque

609 Broadway NE
Albuquerque, NM 87102

Phone: 505.246.6900
Website: Click to Visit

Amy Lahti, WESST Business Consultant and Trainer

The advent of the Web has created a 24/7/365 news cycle for the many newspapers, magazines, blogs, and web news organizations in existence. Both mainstream/general-interest and niche publications are constantly on the lookout for new, quality content. This creates a tremendous opportunity for small businesses with novel product or service offerings, or who are generating content for their own content marketing that can be repurposed for news organizations.

Topics covered in this class will include:

• Differentiating newsworthy content from yawn-worthy content
• How to approach online reporters and bloggers
• Putting together a plan for an online PR campaign and;
• What small businesses can realistically expect in terms of ROI from an online PR campaign


8.29.13 se

Tuesday, 24 September, 2013


Lorena Schott
Phone: 505.246.6939
Website: Click to Visit