Brown Bag Lunch- Branding by James Glover, The Idea Group of Santa Fe, LLC

This session will cover the definition of a brand and branding, the importance of a brand and brand positioning, the importance of mindshare and it's relation to market-share and how to craft your brand positioning.  We we'll conclude the session using the Once a Day Marketing's brand positioning template for you to build your own brand positioning statement. RSVP Required: register on our calendar page at www.santafechamber.com .