Before the days of smart phones and the Internet, word-of-mouth was what people relied on to make buying decisions. You would talk to your co-workers, family, and friends. You made decisions based on what these people said.
In today’s digital age, word-of-mouth is still one of the most powerful factors affecting your bottom line ??" even more so than before smart phones and the Internet.
Now, buying decisions are made based on co-workers, family, friends . . . and hordes of complete strangers. Online customer reviews and social media have given everybody a public voice that affects your business ??" and the words of complete strangers can be just as influential as those of your own family. How you publicly manage what’s being said about you online can dramatically affect the amount of business you receive.
This course will explain how you can effectively manage what’s being said about you online and offline ??" and help you increase your sales.
Thursday, 08 March, 2018
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