Create and Capture Value via Business Model Innovation - FREE Workshop - Farmington

San Juan College - Quality Center for Business

5101 College Blvd
Farmington, NM 87402

Discover powerful principles and cutting edge methods for creating and delivering valuable products, services, and capturing value through Business Model Innovation.


Business Model Innovation is about finding new ways to create, deliver, and capture value. In this experiential workshop, participants will learn how to:

  • Systematically and pragmatically approach business model design using the Business Model Canvas.
  • Create prototype business models and describe, challenge, and design business model strategies.
  • Apply consumer insights to pivot a business model.
  • Differentiate a business model using Blue Ocean strategy.


Estela Hernandez is the Fund Manager of the Arrowhead Innovation Fund at NMSU. She has a particular interest in seed- and early-stage companies. Estela launched a design strategy firm in Las Cruces, New Mexico in August 2012 where she works at the intersection of design thinking and business strategy, helping entrepreneurs and startups design innovative business models and compelling customer experiences using new frameworks and tools. Since 2013, she has served as an Enterprise Advisor at Arrowhead Center where she teaches design thinking innovation and advises clients of the Arrowhead Technology Incubator and Studio G student business accelerator. Estela earned her MBA in Design Strategy from the groundbreaking program at California College of the Arts in San Francisco. She is a Kauffman Fellow, a member of a distinctive world-wide network of expert innovation investors who provide smart, connected capital to fuel entrepreneurial change.


Local + Regional + Federal Collaboration + Support
Brought to you Arrowhead Center at NMSU,New Mexico's EDA University Center for Regional Commercialization, with support from the U.S. Economic Development Administration (EDA), New Mexico State University (NMSU), and San Juan College. 


San Juan College
Enterprise (Quality) Center

The U.S. Economic Development Administration (EDA) University Center for Regional Commercialization (University Center) provides a mix of business assistance services designed to help foster economic development within New Mexico’s regional commercialization ecosystem.

The University Center offers venture research, impact studies, and entrepreneurial training to startups, existing businesses, and governmental organizations throughout New Mexico and west Texas. In contrast to traditional business assistance focused on finances, business plans and operational issues, Economic Gardening addresses strategic growth challenges such as developing new markets, refining business models and gaining access to competitive intelligence. To do this, teams of highly skilled research specialists mine sophisticated databases and leverage a number of high-end tools related to search engine optimization, social media marketing and geographic information systems.

As a growing company, you make a positive impact on our local economy. We want to help you make an even bigger impact. University Center services are specifically designed to help starting and growing companies make better, faster business decisions. 

NOW ACCEPTING APPLICATIONS! Apply for FREE Stratup/Business Assistance at:


Arrowhead Center offers programs, services, and resources in intellectual property, technology commercialization, sponsored research, business creation and development, and entrepreneurial training. We work with a broad range of stakeholders and clients, including NMSU faculty, students, and staff; K-12 students; businesses and entrepreneurs throughout New Mexico; and government representatives.

Learn more at:

Wednesday, 03 May, 2017


Anthony L. Telles

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